Argus Partners Advised BCCI In The Historic IPL Media Rights Auction For The 2023-2027 Cycle

The BCCI has sold the IPL TV and digital rights for the Indian subcontinent for a combined amount of Rs. 48,390 Crores (Source: The Economic Times). The bid for the TV rights in the Indian sub-continent for IPL has been won by Disney Star while Viacom18 has won the digital rights for the same (Source: The Economic Times).

This deal has now made IPL the second richest league in the world ahead of the English Premier League (EPL) and National Basketball Association (NBA) and is now only the second sporting league after the United States' National Football League (NFL) in terms of per match value (Source: Times of India, INC42).

According to BCCI Secretary, Jay Shah, "The BCCI will utilize the revenue generated from IPL to strengthen our domestic cricket structure starting from grassroots, to boost infrastructure and spruce up facilities across India and enrich the overall cricket-watching experience" (Source: The Economic Times).

The Argus Team was led by Krishnava Dutt (Managing Partner), Adity Chaudhury (Partner) and was assisted by Kshitija Naik (Senior Associate) and Tushar Oberoy and Jinansh Shah (Associates). The Team was also supported by Nipuna Varman, Megha Saha, Amaan Rahman and Srijoy Deb (Associates).