School of Law, SRMIST: National Seminar On “Guarding Consumer Trust: Legal Responses To Deceptive Advertising In The Digital Age” [28th September]

School of Law, SRMIST has a vision to impart quality education which makes the products of the law school stand par excellence. The School offers UG, PG and PhD programs along with Certificate Courses in unique emerging areas. The institution offers programs in a multi-disciplinary approach to students who aim to pursue careers beyond law.

The Centre of Excellence on Criminal Law and Public Policy is a specialized Centre of School of Law, SRMIST dedicated to advancing research, education, and policy analysis in the fields of criminal law and public policy. It serves as a hub for research scholars, academicians, legal practitioners, policymakers, and students who are engaged in the study and application of criminal justice principles and public policy measures.

In the digital age, guarding consumer trust has become increasingly critical as deceptive advertising practices evolve with technology. The rapid growth of online platforms has given rise to sophisticated and often misleading marketing tactics that can exploit vulnerable consumers. Legal responses to these practices include stricter regulations and enforcement actions aimed at curbing false advertising, enhancing transparency, and ensuring that digital advertisements are truthful and not misleading. Regulatory bodies across the jurisdiction have adapted their frameworks to address new challenges posed by digital media, emphasizing the importance of clear disclosures and ethical advertising practices. By strengthening legal standards and promoting vigilance, these measures aim to protect consumers from deceptive practices and maintain the integrity of digital marketplaces.

SUB-THEMES

1.Regulatory Frameworks for Digital Advertising

Current legal frameworks addressing deceptive advertising online.

The role of regulatory bodies (e.g., FTC, FCC) in monitoring digital ads.

Comparative analysis of international regulations on digital advertising.

2. Consumer Protection in the Age of Social Media

The impact of influencer marketing on consumer trust.

Legal responsibilities of influencers and brands.

Addressing deceptive practices in user-generated content.

3. Technological Challenges and Legal Responses

The use of AI and machine learning in targeted advertising.

Combatting deep fakes and manipulated media in ads.

Legal implications of data-driven personalization in advertising.

4. E-Commerce and Misleading Advertising

False claims in product descriptions and reviews.

The role of online platforms in regulating deceptive ads.

Legal recourse for consumers misled by online ads.

5. Ethics and Corporate Responsibility in Advertising

Ethical considerations in digital marketing strategies.

Corporate social responsibility and transparency in advertising.

The balance between commercial interests and consumer protection.

6. Consumer Awareness and Education

Strategies to enhance consumer literacy regarding digital ads.

The role of public awareness campaigns in guarding against deceptive advertising.

Collaborations between governments, NGOs, and the private sector to educate consumers.

7. Cross-Border Issues in Digital Advertising

Challenges in regulating cross-border digital advertising.

International cooperation in combating deceptive advertising.

Jurisdictional issues in enforcing legal actions against deceptive ads.

8. Future Trends and Legal Adaptation

Emerging trends in digital advertising that may impact consumer trust.

Anticipating future legal challenges in the evolving digital landscape.

Preparing legal systems for advancements in digital marketing technologies.

Important Dates

Last Date for Registration: 17th September 2024

Last Date for Abstract Submission: 17th September 2024

Acceptance of Paper: 18th September 2024

Submission of Full Paper: 24th September 2024

Date of Seminar: 28th September 2024

Registration fee structure :

UG & PG Students - ₹500 and ₹800 in Co authorship.

Research scholars - ₹800 and ₹1,000 in Co authorship.

Academicians/Industry Experts - ₹1,000 and ₹1,500 in Co authorship.

Useful Links:

Registration Link

Abstract Submission Link

Full Paper SubmissionLink

Bank Account Details:

All Payments must be made to:

A/C No.: 6314094173,

INDIAN BANK,

SRM UNIVERSITY, SRM NAGAR, POTHERI,

KATTANKOLATHUR, CHENNAI.

IFSC Code: IDIB000S181