ANM Global advised Tips Industries Limited in its global licensing deal with the social media giant platform Facebook. The deal would enable Facebook and Instagram users to utilize Tips music catalogue for videos and other social experiences to their posts and stories.
Anushree Rauta, Head of Media and Entertainment practice at ANM Global said "This deal is of immense significance in the music industry and a stepping-stone towards building an ecosystem where content owners get fair value for utilization of their content. We hope this deal sets an example and encourages other similarly placed platforms to procure valid licenses, which is absolutely essential to bridge the value gap in the music industry."
In a statement issued by Tips, the company said, "It has been a big and significant year for Tips music, as the company signs another global deal with the biggest social media platform in the world Facebook to license its music for videos and other social experiences across Facebook and Instagram."
With the help of this collaboration users on Facebook and Instagram will be able to add Tips' music catalogue to their posts and stories, the statement added.
Tips Industries Chairman and Managing director Kumar Taurani said the deal with Facebook will allow millions of Facebook and Instagram users across the world to add Tips' music to their stories and videos.